iii) Specific recommendations to John Homenko for improving the overall service level at the bank.
■ Encourage customers to come during non-peak hours.
■ Consider the possible use of ATM machines.
■ Occupy customer waiting time, such as silent radio, music.
■ Increase operating hours (i.e., increase capacity).
■ Look for ways to standardize service (e.g., specialized forms).
■ Have clear signs and directions in the bank so that customers are well-informed.
■ Separation of high-low contact operations.
■ Additional training of servers on management of perception (e.g., from Maister’s observations in psychology of waiting).
■ Cross-train workers and have them work on non-customer related activitiesduring idle times.
■ Follow-up evaluation of recommendations implemented.