an analysis of the cross-cultural differences in how the softness of the touchscreen and the direct input devices affect user experience with mobile devices should be further investigated. In a preliminary, unpublished cross-cultural study (a replication study of Lee et al., 2013), Lee and colleagues used urethane films of differing thickness to manipulate the soft touch sensation of displays and measured both Korean and South Asian students’ tactile experience. When they had to repeatedly press graphical buttons until the confirmation messages were presented on the display, most participants reported that the elastic surface was harder and stiffer than were other well-pressed elastic surfaces, even though it was much softer than the others were. This incidental finding was only present in the South Asian sample, raising the question of whether differences in task performance can influence perception of the softness/hardness of the display.