Apple’s Systemic Approach To Innovation
Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models.
The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior engineering manager at Apple puts it). Apple also pioneers into a new business spaces and creates new market niches. The company created game-changing innovations such as the iPod, iTunes, iPhone, and iPad.
Apple innovation leaders think in terms of platforms and pipelines and relentlessly push the pace of innovation. Competitors that chase Apple's latest release find themselves behind when just a few months later Apple introduces its latest and greatest offering.
Focusing on where they can make a significant contribution Apple hires → great innovators who want to make the best things in the world.