Once you have probed for and recorded detail about your respondent’s first idea, the next
step is to probe for additional ideas. Try to get at least one or two more. It is important not to
use a probe like “anything else?” or “nothing else?” This type of probe gives the respondent the
impression that you want to move on to the next question and encourages them to say, “No,” and
move on. The proper probe for getting additional comments is to ask, “What else?” This
assumes the respondent has more to say and encourages them to make another comment.
Continue to ask “What else?” and probe for detail until your respondent has nothing else to say.