To conclude, this study shows that the competitive strategies used by low cost airlines based on price, while full service airlines rely more on the quality of services.
The differentstrategies used due to the segments targeted by these two types of airlines differ, low costairlines tend to target low class customers while full service airlines tend to target middle andhigh class customers.
Because of the differences in their strategy and target market, fullservice airlines are better able to satisfy its consumers compared to low cost airlines.
Further,this study underlines that the service quality, especially the attitude of employees in deliveringthe service and price are factors that should be given more attention in building customer satisfaction in both types of airlines.
To conclude, this study shows that the competitive strategies used by low cost airlines based on price, while full service airlines rely more on the quality of services. The differentstrategies used due to the segments targeted by these two types of airlines differ, low costairlines tend to target low class customers while full service airlines tend to target middle andhigh class customers. Because of the differences in their strategy and target market, fullservice airlines are better able to satisfy its consumers compared to low cost airlines. Further,this study underlines that the service quality, especially the attitude of employees in deliveringthe service and price are factors that should be given more attention in building customer satisfaction in both types of airlines.
การแปล กรุณารอสักครู่..
