For shoppe rs to make online purchases. According to a recent
research study 18-28 percent of respondents in UAE and Kingdom of Saudi Arabia have used websites which offer discounts
for limited periods (similar to GBS providers). This percentage
is significantly lower in Egypt (6 percent) and Morocco (8 percent). However, in the Gulf, another challenge is that the market
in each individual country is small, and so the key is to have a
presence in the whole Arab world as opposed to being in only
one or two countries.5'