Valuation
A look at the performance of Hasbro and Mattel's stock over the past 12 months shows a huge difference. Hasbro has performed great, with a 22% increase over the time period, while Mattel has turned in a gain of 6%. The reason for the difference is that revenues for Mattel have shrunk by almost 6% over the past 12 months and its trailing earnings have decreased by over 20% compared with the same period last year. Hasbro, on the other hand, has grown its trailing Dividends
A look at dividends shows that Mattel has a big advantage over Hasbro. Mattel has a current dividend yield of 4.7%, which is significantly bigger than Hasbro's yield of 2.3%. Much of Mattel's high yield can be explained by recent poor revenue and earnings results, which has led to a stock price that's down greatly from its three-year highs. The smart investor will ask, though, whether this payout level is sustainable. For Mattel, it may not be. The company most recently paid out 140% of its earnings in dividends and didn't increase its dividend this year. Hasbro, on the other hand, has a payout ratio of about 50%, and it recently increased its dividend by almost 11%.
Finally, Hasbro has been paying dividends for over 39 years now, compared with about 25 for Mattel.These track records are both lengthy, but Hasbro is the clear winner when it comes to the length of its payout history and dividends overall.