Megatrends – Blind Faith, Reason to Rejoice, Neoteric
Three mega trends will have an impact on the textile market, as well as the sports
business, in Fall/Winter 2017/2018:
Blind Faith is based on the continuing sustainability trend. Consumers want to be
assured that they can trust in the sustainability of a purchased product; that said
product is eco-friendly and made with resource-saving materials.
Fun is the focus of A Reason to Rejoice. The market is influenced by the
wellness and health segment, and the trend combines this with haptic, colors, fit,
wear comfort and looks.
The third trend, Neoteric, shows that it is possible to revisit the past to reinvent
the future. It revolves around the rediscovery of natural fibers and finishes, and
their further advancement with the help of modern synthetic fibers and finishing
methods.