ehe nine principles touted by IKEA Founder Ingvar Kamprad in his Furniture Dealer's Testament:
1. The product range - our identity.
2. The IKEA spirit. A strong and living reality.
3. Profit gives us resources.
4. Reaching good results with small means.
5. Simplicity is a virtue.
6. Doing it a different way.
7. Concentration - important to our success.
8. Taking responsibility - a privilege.
9. Most things still remain to be done. A glorious future!
Banner left is hanging at IKEA headquarters in Helsingborg, Sweden.