The growth of global medical tourism in the recent years had spurred theinterest of many governments to join in the bandwagon, particularly from Asia. Using theSWOT analytical model, this paper provides pertinent comparative analysis of themedical tourism destinations here being Malaysia, Thailand, Singapore and India. Eachdestination possesses its own value propositions to convince the demands of medicaltourists. Malaysia and Thailand have a good mixture of elements (medical, tourism andwellness) to be an excellent medical tourism destination while Singapore and India needfurther development in some of these elements. Meeting or exceeding the medicaltourists’ expectations and requirements are the priority of medical tourism destinationmarketers in ensuring a successful medical tourism industry development.
Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India (PDF Download Available). Available from: https://www.researchgate.net/publication/268467937_Medical_Tourism_Destination_SWOT_Analysis_A_Case_Study_of_Malaysia_Thailand_Singapore_and_India [accessed May 29, 2016].