4. Why McDonald is successful in many countries around the world?
Ans.: McDonald was successful in many countries around the world due to its different action in different places, analyzing the Strengths, Weaknesses, Opportunities and Threats. McDonald seriously studied the SWOT theory in each and every country to promote its brand and business. In countries like, Japan, Norway, Philippines and Germany McDonald prepared their traditional menu with McDonald’s products, which engrossed customers in a high rate. Similarly in Russian countries or Moscow, it recruited 300 local employees by giving extra 50% salary than local; trained and exposed them to create a famous brand.