In terms of iPhone’s promotion strategy in South Korea, possible performance measures will be the advertising effectiveness like the awareness level achieved, cost per contact with target audience, sales per territory relative to its potential. Measures to control the performance of iPhone’s pricing strategy will be the response time of competitors to iPhone’s selling price, margin structure relative to marketing expenses,margins relative to channel member performance. Regarding iPhone’s distribution strategy, possible market performance measures will be sales, expenses and contribution margin of Apple’s distribution contracts, percentage of stores carrying the iPhone/market coverage, sales relative to market potential of each phone
carrier, percentage of on-time delivery, expense-to-sales ration of each partner, order cycle performance of each carrier (Hollensen, 2010). If nothing else, the success of iPhone’s market entry can also be measured by behavioural control such as reactions about the iPhone launch in newspapers etc.
In terms of iPhone’s promotion strategy in South Korea, possible performance measures will be the advertising effectiveness like the awareness level achieved, cost per contact with target audience, sales per territory relative to its potential. Measures to control the performance of iPhone’s pricing strategy will be the response time of competitors to iPhone’s selling price, margin structure relative to marketing expenses,margins relative to channel member performance. Regarding iPhone’s distribution strategy, possible market performance measures will be sales, expenses and contribution margin of Apple’s distribution contracts, percentage of stores carrying the iPhone/market coverage, sales relative to market potential of each phonecarrier, percentage of on-time delivery, expense-to-sales ration of each partner, order cycle performance of each carrier (Hollensen, 2010). If nothing else, the success of iPhone’s market entry can also be measured by behavioural control such as reactions about the iPhone launch in newspapers etc.
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