Managers want to attain simultaneous goals, some of which may conflict.
In addition to earning money, the company wants to grow, develop its products and employees, provide job security to its workers.
Managers want to satisfy the shareholders and at the same time enjoy high salaries and expense accounts, and employees want to increase their take-home pay and benefits.
To solve this kind of problems, common methods are:
Utility theory
Goal programming
Expression of goals as constraints, using LP
A point system