As your required for assessed the value of PR agency, I attached the detail for you to take a look for FY2014 and also the mentioned for campaigns on a required basis which it depends on discussion with Fujitsu for additional campaign to promote.
PR agency has a strong relationship with many kinds of media industry such as IT, Business, healthcare, government group and Japanese journalists which is related to FSBT’s products and solutions that intends to introduce and build brand awareness strongly into the market in order to reach Fujitsu prospect customers target .
Moreover, PR agency help bold all FSBT messages thru all angle of media market which create a lot of value for Fujitsu compared to PR retainer fee paid.
However, I’ve attached file for you to review for Fujitsu PR value for FY2014 and also PR fee on project by project.
Hope you understand my intention to build Fujitsu brand awareness strongly into the market and also keep close relationship with the medias for Fujitsu continually .