2012 Toyota Safety Technology Media Tour
The "Toyota Safety Technology Media Tour" is being held for domestic and foreign media on Nov. 12 (Mon.) and 14(Wed.) at the Toyota Motor Corporation (TMC) Higashi-Fuji Technical Center (Susono City, Shizuoka Prefecture).
Toyota considers the elimination of traffic fatalities and injuries the ultimate goal of a society that values mobility, and is therefore conducting research and development on individual onboard safety devices and systems based on its Integrated Safety Management Concept*1, an approach that gives direction to safety technology and vehicle development. Toyota is pressing forward with the development of safer vehicles and technologies and is intensifying its wide-ranging traffic-safety initiatives by participating in the development of safer traffic environments and promoting traffic safety education.
The technologies unveiled in the Media Tour include the safety systems such as the Pre-collision System (PCS), Intelligent Clearance Sonar (ICS), Drive-start Control, Pop-up Hood (PUH), and the Intelligent Transport System (ITS) test site which conducts research and development on next-generation vehicle-infrastructure cooperative systems, which are part of Toyota's initiatives aimed to eliminate traffic casualties.
*1 Integrated Safety Management Concept: Coordinating the individual safety technologies and systems used in vehicles. It embodies Toyota's thinking on future safety technology and vehicle development.