A CRM SYSTEM
A CRM system is a set of skills and competencies that enable a
company to take better advantage of and more profit from each
customer relationship. Although most CRM systems can deliver
significant advantages of cost cutting, revenue generation, and
customer retention, the task of implementing and maintaining a
CRM solution can be overwhelming for any organization. A CRM
process, when properly formulated, derives solutions that will help
clients to build and to take action on the strategies that assist business managers to work effectively with whatever type of system is
implemented. At the end of the day, the CRM process is about
seeking good solutions for the organization steeped in customer
information. The solutions must include the following:
1. An implementation plan
2. Integration with existing IT infrastructure
3. Analysis and modification of existing systems
4. Post-implementation support after action review
5. Increased customer retention and loyalty data
6. Rapid return on investment strategies
7. Reduced sales cycle methodologies
8. Increased sales and profit centers
9. Improved customer relations planning processes
Customer Culture
Heeding the voice of the customer is the ability to listen and act
A CRM SYSTEMA CRM system is a set of skills and competencies that enable acompany to take better advantage of and more profit from eachcustomer relationship. Although most CRM systems can deliversignificant advantages of cost cutting, revenue generation, andcustomer retention, the task of implementing and maintaining aCRM solution can be overwhelming for any organization. A CRMprocess, when properly formulated, derives solutions that will helpclients to build and to take action on the strategies that assist business managers to work effectively with whatever type of system isimplemented. At the end of the day, the CRM process is aboutseeking good solutions for the organization steeped in customerinformation. The solutions must include the following:1. An implementation plan2. Integration with existing IT infrastructure3. Analysis and modification of existing systems4. Post-implementation support after action review5. Increased customer retention and loyalty data6. Rapid return on investment strategies7. Reduced sales cycle methodologies8. Increased sales and profit centers9. Improved customer relations planning processesCustomer CultureHeeding the voice of the customer is the ability to listen and act
การแปล กรุณารอสักครู่..
