A CRM SYSTEM
A CRM system is a set of skills and competencies that enable a
company to take better advantage of and more profit from each
customer relationship. Although most CRM systems can deliver
significant advantages of cost cutting, revenue generation, and
customer retention, the task of implementing and maintaining a
CRM solution can be overwhelming for any organization. A CRM
process, when properly formulated, derives solutions that will help
clients to build and to take action on the strategies that assist business managers to work effectively with whatever type of system is
implemented. At the end of the day, the CRM process is about
seeking good solutions for the organization steeped in customer
information. The solutions must include the following:
1. An implementation plan
2. Integration with existing IT infrastructure
3. Analysis and modification of existing systems
4. Post-implementation support after action review
5. Increased customer retention and loyalty data
6. Rapid return on investment strategies
7. Reduced sales cycle methodologies
8. Increased sales and profit centers
9. Improved customer relations planning processes
Customer Culture
Heeding the voice of the customer is the ability to listen and act