sample of restaurant customers in Hong Kong, and every fifth customer was targeted.
Each restaurant site surveyedwas also considered in the context of its style
(e.g., fine dining, theme, and popular). The sampling frame called for a population
of 450 customers sampled over a 15-day period. This was broken down to 15
respondents per each lunch and dinner meal period. Although sample populations
of 150 customers were earmarked for each of Hong Kong’s three major districts
(Hong Kong Island, Kowloon, and the New Territories), it was not always possible
to obtain such populations because of various constraints imposed by the restaurant
operators and a lack of respondent support in some locations. Table 1
highlights the actual sampling frame for the study.
sample of restaurant customers in Hong Kong, and every fifth customer was targeted.
Each restaurant site surveyedwas also considered in the context of its style
(e.g., fine dining, theme, and popular). The sampling frame called for a population
of 450 customers sampled over a 15-day period. This was broken down to 15
respondents per each lunch and dinner meal period. Although sample populations
of 150 customers were earmarked for each of Hong Kong’s three major districts
(Hong Kong Island, Kowloon, and the New Territories), it was not always possible
to obtain such populations because of various constraints imposed by the restaurant
operators and a lack of respondent support in some locations. Table 1
highlights the actual sampling frame for the study.
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