The results revealed that values of regression analysis shows that there is
33.7% variance of buying behavior of teenagers explain by the impact of
advertisement on buying behavior, advertisement’s impact on brand image
and brand image impact on brand loyalty. The results of Pearson correlation
shows that teenagers buying behavior is significantly 36% correlated with
teenager’s loyalty and 49% with advertisement impact on brand image. The
teenagers buying behavior is also 38.8% positively and significantly
correlated with advertisement. The results of correlation also interpreting that
the all relationship is positive and high significant at 0.01 level.
There is a practical relation between brand image and consumer teenager
buying behaviour. Marketers can utilize the findings in order to come up
with carious marketing strategies in order to target teenagers in more precise
manner.