THEORETICAL RESEARCH FRAMEWORK
The study of potential developing method specify by the special interest tourism model. This study divided tourism into 4 categories; 1) Ecotourism 2) Health and sports tourism 3) cultural heritage tourism 4) leisure tourism. Subsequently, draw a link between each type of tourism to the travel route in Thailand. Next, study the result with potential development of demand, supply, marketing mix and value creation innovation. The research method used for this paper is a mix method through combining both quantitative research and qualitative research. Lastly, this paper would integrate the result from both sections. This research will present the association between countries as well as ASEAN community. The conclusion is separated to four parts; 1) Cluster Model, 2) Integration Collaboration Tourism, 3) Cluster Model GMS’s Tourism, 4) Integration Collaboration GMS’s Tourism.
Regarding the literature review, there are several documents which related to tourism supply chain theory along with the theory of potential evaluation in tourism industry management. Furthermore, the problem solving method for creating a model theory of Thailand travel route.