Overall Starbucks has maintained a competitive advantage since creating its original blue ocean
of bringing quality, bistro-style coffee choices to the masses. In order to stay current it will need
to focus on its core competencies and avoid spreading themselves to thin. To avoid competitors
such as McDonalds and other coffee chains, they will need to create new value innovation by
enhancing the customer experience by investing in online content and interactivity. Rather than
creating more new products, I think their strength lies in their brand and by enhancing the connection
to their loyal customers, they will separate themselves from McDonalds and others.