Firstly, in the introduction section, three respondents suggested that fashion
product brands and/or price ranges should be specified, as their answers would
vary depending on these criteria. Therefore, the high street brands were
described in the introduction, as follows: ‘Fashion products in this context
include apparel, shoes, bags, and accessories which are high street brands
such as H&M, Zara, Uniqlo and general Thai SMEs brands’.