Before proceeding with the subsequent sections of the paper, it is important to evaluate
the quality of the research in terms of its validity and reliability, as recommended
by Yin (2009). Table III shows the evaluation criteria suggested by Yin (2009) against
tactics adopted in the different stages of the research. The three types of validity
proposed by Yin (2009), construct, internal and external, have been addressed in the
research. A collection of evidence was collected in the case studies and all the data
sources were appropriately triangulated. The themes developed from the literature
review were used in the data analysis to cross-compare the findings from the case
studies. Evidence from the data collection undertaken in a heterogeneous sample of case
study companies was triangulated with findings fromthe literature review. Furthermore,
in order to ensure reliability in the data collection process, za protocol was developed to
undertake the research based on the themes found in the literature review.
Before proceeding with the subsequent sections of the paper, it is important to evaluatethe quality of the research in terms of its validity and reliability, as recommendedby Yin (2009). Table III shows the evaluation criteria suggested by Yin (2009) againsttactics adopted in the different stages of the research. The three types of validityproposed by Yin (2009), construct, internal and external, have been addressed in theresearch. A collection of evidence was collected in the case studies and all the datasources were appropriately triangulated. The themes developed from the literaturereview were used in the data analysis to cross-compare the findings from the casestudies. Evidence from the data collection undertaken in a heterogeneous sample of casestudy companies was triangulated with findings fromthe literature review. Furthermore,in order to ensure reliability in the data collection process, za protocol was developed toundertake the research based on the themes found in the literature review.
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