1.1 Being clear about the organisation’s purpose and its intended
outcomes for citizens and service users
Having a clear organisational purpose
and set of objectives is a hallmark of
good governance. If this purpose is
communicated effectively, it can guide
people’s actions and decisions at all levels
in an organisation.
For many organisations, others (in
particular, central government8) play a
major role in determining policy and
resources and in setting or agreeing
objectives. In these circumstances, it is
critically important that there is a common
view of the organisation’s purposes and its
intended outcomes.