Restaurant - 'an establishment where refreshments or meals may be obtained. ' Jones(1996:122)
Restaurant type Description
Independent
restaurants
Independent restaurants are owned by individuals, such as a family, and despite the large
number of chain restaurants Jones (1996) identifies that ‘restaurants tend to be owned by
individuals and individualists:
Chain restaurants 'One of two or more restaurants normally owned by a company and marketed on a corporate
basis.' Brotherton (2003:36)
Chain restaurants are normally big brands that have standard menus, design, name, with all
the outlets very similar in layout, and design following a particular theme.
Chain restaurants are either:
Franchises, where an individual owns the restaurant and pays the franchiser' (the big
company) to use the fittings, name, menu etc.
Management companies, that is companies that run and own a number of restaurants