Instead, using the capabilities of advanced analytics, the
dynamics within and outside the distribution network are
modeled and the impact on capacity requirements calculated
in advance. Real-time information about shipments
(items that are entering the distribution network, are in
transit, and are stored) is aggregated to predict the
allocation of resources for the next 48 hours. This data
is automatically sourced from warehouse management
systems and sensor data along the transportation chain.
In addition detection of ad-hoc changes in demand
is derived from externally available customer
information (e.g., data on product releases, factory
openings, or unexpected bankruptcy). Additionally,
local incidents are detected (e.g., regional disease
outbreaks or natural disasters) as these can skew
demand figures for a particular region or product.