Brand community
Ob1- The community allows direct user input or posting to site.
Ob2- Customers share experiences about products online with other customers.
Ob3- The community is useful for gathering various information about the product or the brand.
Ob4- The members of this community benefit from the community.
Ob5- The members share a common bond with other members of the community.
Ob6- The members are strongly affiliated with other members