Going Green Ikea's customers desire to go green to have a less impact on the environment could be huge for the...
Growth of Cities Makes Space Expensive Ikea's minimalistic designs cater to consumers in cities where space is expensive.
Scandanavian Designs Are Appealing Ikea's minimalist designs cater to many consumers design tastes.
Emerging Middle Class in Developing Countries Demand High Value and Low Prices
Global Expansion, Especially in Emerging Markets