In addition, observational learning is governed by four component
processes: attention, retention, motor reproduction and motivation
(Bandura, 1986). Attention is a cognitive process which regulates
exploration and perception. Attention determines in a selective way
what is observed. Retention consists of transforming the information
of an event in order to be represented to memory as rules or concepts.
Motor reproduction or production is about conversion of symbolic
representations into actions. In order to act, it is necessary for the
individual to recover information from the memory. Motivation is
the fourth process. An existing learning turns into behaviour
depending on the importance of perceived consequences of actions
(Bandura, 1986).