and cutthroat competition — as the CEO of a cloud platform provider
commented recently, “If you woke up this morning and read in The
Wall Street Journal that, say, Overstock.com has stopped using UPS
and FedEx and the U.S. mail, and had bought fleets of trucks and
started leasing airport hubs and delivering products themselves, you
would say they were out of their minds. Why is that much more
insane than a health care company spending $2 billion a year on
information technology?” [30].