It's too expensive
Strategy : Point out the advantages of having your product/service and how your company can save time money,etc.Hopefully,this will off sent the price.You're selling value.Also,mention any payment plans or options.
Response. I understand your concern.If you could save money on (X) and still increase your profits,Would this be worth the initial investment? We have payment plans available.I'm sure we can work something out for you.