Next month, the company will start an online campaign for its existing sugar-free green tea and Oolong tea drink, targeting urban dwellers.
“If any brands in this segment do not make significant moves, this segment will see a drop in market share. So Ichitan’s efforts must be in place.
“I personally believe that the sugar-free green-tea-drink market could hit Bt1.5 billion in five years,” he said.
Ultra-high-temperature processed green tea is another highlight for the group this year. Tan said his company would offer a bigger UHT green-tea pack with 300 millilitres, up from 250ml, but keep the price the same to grab share from its rivals.