Piemrak Chattanasenee (2003) studied the "Factors Affecting Consumers' Satisfaction of Walking Street Activities at Thapae Road, Chiang Mai Province." The objective of this study was to investigate factors affecting consumers' satisfaction of Walking Street activities at Thapae Road, Chiang Mai Province. The sample size of this study was 200 observations collected from questionnaires using accidental sampling method. This study employed descriptive statistics and the Logit model for the analysis. The technique of Maximum Likelihood estimation and marginal effects were also utilized in this study. Explanatory variables in the model included consumers' satisfaction with the location (place), price, date (time period), sellers' friendship, gender, and the level of the consumers' education and income.
As expected, the empirical results showed that consumers' satisfaction with location, price, and date had a significantly positive effect on consumers' satisfaction of Walking Street activities at the 1% level ( = 0.01). In addition, the empirical evidence indicated that consumers who had satisfaction with location would be likely to increase the satisfaction of Walking Street activities at Thapae Road, by 16-31% with the statistical significance at a 1% level. Consumers who were satisfied with price would be likely to increase the satisfaction of Walking Street activities at Thapae Road, by 6-13% with the statistical significance level at a 1% level, and consumers satisfied with date would be likely to increase the satisfaction of Walking Street activities at Thapae Road, Chiang Mai Province by 11-21% with the statistical significance at a 1% level.
Chuwong Maneesiri (2003) studied the "Health Impact from Thapae Walking Street Project on People Living on Thapae and Chang Klan Roads." The objective of this phenomenological qualitative study was to explore environmental changes due to the Thapae Walking Street Project. Study samples involved 19 people, including monks, who were living or engaging in commerce on these two roads. Data collection was made through in-depth interviews, and related environmental changes were observed. Data collection was conducted by employing the content holistic analysis approach. The results showed that the Thapae Walking Street Project had changed physical, economic and social environments of the Thapae and Chang Klan Roads. As a result, the lifestyle and culture of the people living on the Thapae Road had changed, and the economic situation of the Chang Klan residents had declined. The changes also had impacts on the physical, mental, social, and local lifestyle of the people living near and around these roads. The environmental effects of the project caused inconvenience in the mobility of the Thapae residents and had adverse affects on their ability to sleep. The physical impacts on the people who resided on the Chang Klan Road included an increase in air pollution and a greater incidence of traffic-related accidents. Data indicated that residents of both roads felt disturbed and dissatisfied with the changes. Observation was made that social relationships had been weakened, and with that, public spiritedness and the sense of social and environmental responsibility had decreased. There were also indications that discord and selfishness had increased. In addition, results of this study suggested that its findings could be used to adjust the project, so as to bring it into greater consonance with the context, lifestyle, mental and physical well-being of the community involved. The sharing of ideas and participation in the continuing evaluation of the project were essential because this would ensure community well-being and the sustainability of the project.