"• Directs publicity programs and campaigns, improves public image of company, and clarifies company’s point of view on important issues
• Nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs
• Identify main client groups and audiences and determine the best way to communicate publicity information to them
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Leverage existing media relationships and cultivate new contacts within business and organization media
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
• Build relationships with thought leaders to grow organization awareness"