RECOMMENDATIONS
The result of this study showed that there is a relationship between perception of
integrity and consumer trust. In order to build trust in consumers’ minds,
websites should provide valid information to users. The purchasing agreement
between the website and the consumer should be provided without any request.
If there is any changing in the agreement, statement, or other elements, the
website should inform the consumers as soon as possible. Ease of use also had a
positive relationship with trust which was supported by previous research. Ease
of use in website is one major factor that has to fulfill customers’ needs in term
of ease to search or ease of navigation information. The website has to design
easy online purchasing processes and provide adequate simple relevant and
updating information to customers. The easy online purchasing process to access
the data, it will convince customers to shop or use more online shopping.