GOING ON THE OFFENSIVE—STRATEGIC OPTIONS TO IMPROVE A FIRM’S MARKET POSITION
♦Strategic Offensive Principles:
●Relentlessly build competitive advantage and then convert it into sustainable advantage.
●Create and deploy resources in ways that cause rivals to struggle to defend themselves.
●Employ the element of surprise as opposed to doing what rivals expect and are prepared for.
●Display a strong bias for swift, decisive, and overwhelming actions to overpower rivals.