Grameen Danone Foods in Bangladesh
In 1932, U.S. President Franklin D. Roosevelt referred to an impoverished person as “ the forgotten man at the bottom (base) of the economic pyramid.” Later, the term-Shortened to “BoP”- Became business jargon after publication in 2010 of The Fortune at the Bottom of the Pyramid. Few places have more impoverished people than Bangladesh. With 161 million people in 2012, its per capita GDP at PPP was only $2,002, with 31.5% of the population below the poverty line and the bottom 10% living on less than $1 per day. Two companies – the Grameen Foundation from Bangladesh and Groupe Danone from France-have formed a joint venture social business to serve Bangladesh’s BoP.