If a corporation with a weak competitive position in an industry is unable either to pull itself up by its bootstraps or to find a customer to which it can become a captive company, it may have no choice but to sell out. The sell-out strategy makes sense if management can still obtain a good price for its shareholders and the employees can keep their jobs by selling the entire company to another firm. The hope is that another company will have the necessary resources and determination to return the company to profitability. Marginal performance in a troubled industry was one reason Northwest Airlines was willing to be acquired by Delta Airlines in 2008. If the corporation has multiple business lines and it chooses to sell off a division with low growth potential, this is called divestment. This was the strategy Ford used when it sold its struggling Jaguar and Land Rover units to Tata Motors in 2008 for $2 billion. Ford had spent $10 billion trying to turn around Jaguar after spending $2.5 billion to buy it in 1990. In addition, Ford had paid $2.8 billion for Land Rover in 2000. Ford’s management hoped to use the proceeds of the sale to help the company reach profitability in 2009. General Electric’s management used the same reasoning when it decided to sell or spin off its slow-growth appliance business in 2008. Divestment is often used after a corporation acquires a multi-unit corporation in order to shed the units that do not fit with the corporation’s new strategy. This is why Whirlpool sold Maytag’s Hoover vacuum cleaner unit after Whirlpool purchased Maytag. Divestment was also a key part of Lego’s turnaround strategy when management decided to divest its theme parks to concentrate more on its core business of making toys.