this involves a company hitting people to create excitement about
a product. in exchange for free products or money,these people pretend to talk about
the product spontaneously in everyday setting to people they meet in their daily lives. sometimes professional actors are even hired to pose as a user of the product. if the technique is done correctly, the consumers do not even know that they were the target of buzz marketing. Lately, buzz marketing has been spreading to chat room, Internet forums, and blogs