Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’
Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales
Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market
The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates
Its financial position is strong and there is a scope of entering into unrelated diversification