The different consumer segments comprise consumers being positive to all three quality aspects of bread (‘‘enthusiastic’’) as wells as consumers perceiving bread strongly as ‘‘tasteless’’, ‘‘non-nutritious’’ or ‘‘unhealthy’’.
Thedifferent consumer segments comprise consumers being positive to all three quality aspects of bread(‘‘enthusiastic’’) as wells as consumers perceiving bread strongly as ‘‘tasteless’’, ‘‘non-nutritious’’ or‘‘unhealthy’’.