In 1985 Catmull finally turned to Jobs, Who had just been ousted from Apple. Job was reluctant to invest in the firm that wanted to make full-length feather films using computer animation. But a year later, Jobs did decide to buy Catmull’s unit for just $10 million, which was one third of Lucas’s asking price, While the newly named Pixar’s Animation Studios tried to push the boundaries of computer animation over thenext five years, Jobs ended up of having to invest an additional $50 million more than 25 percent of his total wealth at the time “ There were times that we all despaired, but fortunately not all at the same time,” said Job.