a playful mix of sophisticated French elegance and the dynamic style of each locale. Highly creative and fashion-led, each SO Sofitel is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, SO Sofitel hotels are the places to see and be seen. With SO Sofitel’s unique ‘Just Say So’ concept, guests can enjoy the same service excellence and chic quality they would expect from any Sofitel hotel or resort, delivered with a truly memorable audacious and fashionable twist.