1. Mercedes Benz has a strong brand value and global leader in premium cars
2. Lack of capital constraints
3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes
4. More than $12bn allocated for R&D
5. Strong presence in motor sport under McLaren Mercedes
6. Manufactured and assembled in over 20 countries across the world
7. Mercedes holds patents on the majority of safety features