Event as Destination Pull
According to Getz (2007) event means the
occurrence of something special and the
significance of it focuses on delivering experiences
towards the participants’ senses which can be
in many levels namely mega or world event like
the Olympic games, FIFA World cup; a major
event that holds the uniqueness of countries
such as Oktofest in Germany, La Tomatina in
Spain or Songkarn in Thailand; iconic levels are regional or community perspectives; and private
events or individual and group involvement
only.