In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you easily evaluate your performance. "Increase sale of peripherals" is an example of an ineffective goal.
You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarer, 15 percent in the third quarter and 10 percent in fourth quarter.