- Sportsmen are the majority consumers of Nike’s products. This is extremely because of the usefulness that goes along with the items. An athlete or sportspersons is more possible to choose shoe designed that is marketed by Company more than an individual who hate sports as well as exercises.
- Nike focused on these consumers by means of agreements between the Company and sports team, college athletic for product support and sponsorship as well as eventual endorsement to the team members.
-
- Through this, Nike is capable to reach an extensive number of consumers and clients who are likely to purchase. Even if some are likely to purchase the products, Company pays particular emphatic concentrating to the sportsmen more than some number individuals even if it also targets teenagers who have hold the hip hop customs.