European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.6, 2013
141
The Marketing Mix Element as Determinants of Consumer’s Choice
of Made-In-Nigeria Shoes in Cross River State.
GLORY BASIL*, PROF. E.J. ETUK & EZEKIEL TOM EBITU
Faculty of Management Sciences, Department of Marketing, University of Calabar, Calabar – Nigeria
* Email of corresponding author: ubong.basil@yahoo.com