With limited budgets many entrepreneurs that need to be creative in their promotion are turning to social media. For example, Quintin Middleton was convinced that there was a market for American-made carving knives. Out of his home this initial hobby of crafting high quality knives has turned into successful business that targets chefs. Invite or Facebook to about 800 people in the food industry resulted in 400 fans, many of who were wiring to pay Middleton $300 to $400 for a custom knife. He now is selling these custom knives as fast as he can make them.