Maybe then, the issue is one of technology. We’re a ways off from fully interactive movies that plug directly into our brains (for now), so we still have to deal with the texters, the talkers, et al. I’ve actually had these arguments lobbed at me by defenders of theater-texting: if the movie was actually engrossing, the theory goes, people wouldn’t want to text, and others wouldn’t be bothered by it. I suspect these arguments are most often employed by people who were born into the Internet age (though Anil Dash is pushing 40, so who knows); when you’re brought up in a world that doesn’t value deep burns and simmering self-reflection, the appropriate response to somebody who does is mockery.